Isn’t
it strange that when we want to fly some place warm for a week of
vacation, we can find out exactly how many tons of carbon dioxide it
will take to get us and our luggage into that sun chair, yet it’s almost
impossible to find out what the impact of drinking a glass of milk vs. a
glass of oat drink has on the planet? It’s double strange considering
that the food industry generates nearly twice as many greenhouse gas
emissions as all transportation combined — cars, buses, planes, trains,
even personal jetpacks.*
So from now on, our products will be labelled with a number that defines the amount of CO2e they generate, from farm to store, so that you know how they impact the planet before you decide to buy them. That way you can easily compare them to other food products as soon as the entire food industry follows our lead, which they have to do now that we’ve officially and indiscreetly suggested it on the side of all of our European and UK packages.
*The food industry is responsible for 25% of global CO2e (WWF), while the transportation sector accounts for 14% (IPCC 2014).
So from now on, our products will be labelled with a number that defines the amount of CO2e they generate, from farm to store, so that you know how they impact the planet before you decide to buy them. That way you can easily compare them to other food products as soon as the entire food industry follows our lead, which they have to do now that we’ve officially and indiscreetly suggested it on the side of all of our European and UK packages.
*The food industry is responsible for 25% of global CO2e (WWF), while the transportation sector accounts for 14% (IPCC 2014).
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